We’re pleased to announce the next episode of the iWorkinSport LIVE Interview series, featuring a conversation with Rui Lança - renowned sports executive, leadership expert, and author - live on Thursday, 20 November at 5pm CET, streaming on YouTube and LinkedIn.
With more than 25 years of experience at the intersection of elite sport, management, and education, Rui has held influential roles that shaped the success of some of the biggest organisations in world sport. From overseeing the development of multiple sporting disciplines at SL Benfica to currently serving as Executive Director at Al Ittihad Club in Saudi Arabia, Rui brings a unique perspective on building high-performance teams and leading with purpose.
In addition to his executive career, Rui is a respected university professor and the author of several books on leadership and team culture - including “The Invisible Formula” and “Treinar para Vencer”. His work has helped coaches, athletes, and managers alike rethink the way they train, compete, and lead.
This live interview will explore:
- Rui’s career journey across Portugal, Saudi Arabia, and beyond;
- How he approaches leadership in high-stakes environments;
- His insights on managing multidisciplinary teams in elite clubs;
- The philosophy behind his books and educational work.
Whether you’re a sports executive, student, coach, or fan of high-performance leadership, you won’t want to miss this inspiring and practical conversation.
Save the date: Thursday, 20 November at 5pm CET