Top 20 Sports Marketing Agencies - The Most Attractive Employers in Sport 2024

Continuing with our announcements of the Most Attractive Employers in Sport 2024 Survey results, today we announce the Top 20 Sports Marketing Agencies.

Perennial marketing agency powerhouses Sportfive, Infront, CAA, Endeavor/IMG and Octagon all made the Top 20 again this year. They each hold a high-profile and ultra-valuable roster of federations, leagues, brands and athletes driving massive reach and scale across the globe. Wasserman, following its recent acquisition of CSM Sport & Entertainment, once again appears on the list. TEAM Marketing, holder of the UEFA media, sponsorship and licensing rights, again made the Top 20. Additional repeating agencies from last year’s results are Two Circles, Excel Sports Management and Publicis Sport and Entertainment.  New to the list this year are MVP Sports & Entertainment and LiveMode. Check out the full list below.

The list is the result of a study conducted by iWorkinSport, which surveyed more than 1,600 people from 83 countries representing all continents, with the majority already working in sport, and asked them a simple question: “If you could choose to work anywhere in sport, where would that be?” 

At first, the respondents chose organisations divided into ten categories and, at the end, they indicated one single preferred choice, overall – the “Employer of their Dreams”. 

The final rankings of the iWorkinSport Most Attractive Employers 2024 will be announced at an Awards ceremony at the Olympic Museum, in Lausanne, on June 4th, at a VIP dinner offered to recruiters and academic partners of the iWorkinSport Job Fair, which will take place the following day in Lausanne. 

In the category Sports Marketing Agencies, the 20 most-voted agencies were, in alphabetical order:



Dorna Sports

Endeavor / IMG

Excel Sports Management



MKTG Sports + Entertainment

MVP Sports & Entertainment

Newport Sports Management

Next Sports Marketing


Publicis Sport & Entertainment


SEG - Sports Entertainment Group


TEAM Marketing

Two Circles



The iWorkinSport Most Attractive Employers in Sport 2024 Report will be released on June 5th, 2024. The report will also feature insightful sports job market trends analysis and interviews. To ensure you receive a copy of the report, pre-order your free copy HERE.

Over the coming weeks, the shortlists in each category will be announced. To find out which companies are shortlisted, follow iWorkinSport’s professional and social media channels: LinkedInYouTubeFacebookInstagramTwitter (or X)and

If you’d like to join a community of professionals in the sports industry, join for free today. 

More about The Most Attractive Employers in Sport 2024

The survey was conducted from 16 January to 17 March 2023 and counted 1,619 respondents, from 101 nationalities, living in 83 countries, with 84% having at least a bachelor degree and 52% with postgraduate education, while 87% already work in sport. Detailed demographics data will be available in the report.

Disclaimer: As the name suggests, the Most Attractive Employers in Sport survey doesn’t necessarily measure employees’ satisfaction but rather the companies’ Employer Branding - as it is open to anyone with a desire to work in sport to participate. 

About iWorkinSport

iWorkinSport is the Global Hub for all things career, recruitment and education in sport.


The company connects and provides solutions and opportunities to all stakeholders in the field of career development in sport - be it candidates, employers, employees, students, academic programmes, HR professionals, recruitment agencies, consultants, career coaches, etc. It also produces, aggregates and curates content and knowledge relevant to careers in sport.


iWorkinSport was created in 2017 with the aim to organise the first truly international career fair focused on the sports industry. It enables some of the most renowned organisations to meet, interview and recruit students and alumni from the most prestigious sport management programmes in the world. 


World-class sports organisations have been in attendance, recruiting at the event. The next iWorkinSport Job Fair will happen in Lausanne, Switzerland, on June 5th. For more information and to register, go to  


Contact: For more information, contact