Top 10 Sponsors - The Most Attractive Employers in Sport 2023

Announcing our next shortlist from The Most Attractive Employers in Sport 2023 Survey: The Top 10 Sponsors.

With top sports sponsors spending millions of dollars to increase exposure by associating with massive sports leagues and events, it comes as no surprise that the Top 10 list is filled with globally recognized megabrands. Beverage companies Coca-Cola, Heineken and Red Bull all appear alongside auto brands Audi and Mercedes-Benz. Frequently voted as top airlines, Qatar and Emirates also appear on the list. Gaming companies EA and PS5(Sony) appear with luxury Swiss watch brand Rolex to round out the Top 10.

The list is the result of a study conducted by iWorkinSport, which surveyed more than 1,500 people from all continents, with the majority already working in sport, and asked them a simple question: “If you could choose to work anywhere in sport, where would that be?” 

At first, the respondents chose organisations divided into ten categories and, at the end, they indicated one single preferred choice, overall – the “Employer of their Dreams”. 

The final rankings of the iWorkinSport Most Attractive Employers 2023 will be announced at an Awards ceremony at the Olympic Museum, in Lausanne, on June 1st, at a VIP dinner offered to recruiters and academic partners of the iWorkinSport Job Fair, which will take place the following day in Lausanne. 

In the category Sponsors, the 10 most voted brands were, in alphabetical order:







PS5 (Sony)

Qatar Airways

Red Bull


The iWorkinSport Most Attractive Employers in Sport 2023 Report will be released shortly after the awards ceremony. The report will also feature insightful sports job market trends analysis and interviews.

Over the coming weeks, the shortlists in each category will be announced. To find out which companies are shortlisted, follow iWorkinSport’s professional and social media channels: LinkedIn, YouTube, Facebook, Instagram, Twitter and

If you’d like to join a community of professionals in the sports industry, join for free today. 

More about The Most Attractive Employers in Sport 2023

The survey was conducted from 16 January to 17 March 2023 and had more than 1,500 respondents, from 73 countries, with 95% having at least a bachelor degree and 61% with postgraduate education, while 78% already work in sport. Detailed demographics data will be available in the report.

About iWorkinSport

iWorkinSport is the Global Hub for everything on career, recruitment and education in sport.

The company connects and provides solutions and opportunities to all stakeholders in the field of career development in sport - be it candidates, employers, employees, students, academic programmes, HR professionals, recruitment agencies, consultants, career coaches, etc. It also produces, aggregates and curates content and knowledge relevant to careers in sport.

iWorkinSport was created in 2017 with the aim to organise the first truly international career fair focused on the sports industry. It enables some of the most renowned organisations to meet, interview and recruit students and alumni from the most prestigious sport management programmes in the world.  

World-class sports organisations such as the International Olympic Committee (IOC), FIFA, UEFA, FIBA, Adidas, Puma, Juventus FC, Manchester City FC, Infront, IMG, TEAM Marketing, the NBA, Eurovision, Soccerex, the World Football Summit and many others have been in attendance, recruiting at the event. The next iWorkinSport Job Fair will happen in Lausanne, Switzerland, on June 2nd. For more information and to register, go to .

In addition to the traditional Job Fair, iWorkinSport organises two online events: the Education Virtual Expo and the Virtual Job Fair.


For more information, contact