Join us LIVE on 10th November at 6 pm CET for a new episode of the iWorkinSport LIVE Interview series. This time we will talk with Terrence Burns founder and chairman at T.Burns Sports Group, and one of the most renowned experts in bidding for major sports events.
Terrence began his sports marketing
career managing Delta Air Lines’ sponsorship of the 1996 Atlanta Games. After
the Games, he joined Meridian Management SA, at that time IOC’s in-house
marketing and sponsorship agency, where he and a team managed the IOC’s global
TOP sponsorship programme. While at Meridian, Burns helped pioneer the IOC’s
brand development strategy, including the first-ever global brand assessment
and positioning of the Olympic brand.
He co-founded his first consultancy,
Helios Partners, in 2003 and has worked with a variety of Olympic clients around
the world including five winning Olympic bid campaigns (Beijing 2008, Vancouver
2010, Sochi 2014, Pyeongchang 2018 and LA 2028). He also was the brand
strategist for Russia’s successful 2018 FIFA World Cup bid, and for the
campaigns to return both golf and wrestling to the Olympic sports programme. Since
2020 he’s the founder and chairman of TBSG, as well as a Senior Advisor Bruin
Terrence has also worked with literally dozens of Olympic sponsor brands since 1996, with assignments ranging from creating new Olympic sponsorship categories, negotiating sponsorship rights agreements, and developing sponsorship marketing and activation plans.
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