Live interview with Lars Haue-Pedersen, Managing Director - Global Sports Practice at Burson Cohn & Wolfe
Published on 08-10-2021
We are delighted to announce Lars Haue-Pedersen, Managing Director - Global Sports Practice at Burson Cohn & Wolfe (BCW) as our next guest on the iWorkinSport LIVE interview series.
Join us LIVE on 11 October at 5 pm CEST as we learn about his career, the evolution of the sports consultancy business, and the new opportunities in sport, among other things.
With over twenty years of experience in the international sports world, Lars has distinguished himself as a master strategist and specialist in sports management and international sports events bids. He has a proven track record of success with bidding teams, including Los Angeles’ bid for 2028 Olympic Games, Doha’s bid for the IAAF World Championships in 2019, and Poland and Ukraine’s UEFA EURO 2012 bid. Furthermore, he and BCW advise key sport leaders in achieving their goals, and those of their sport.
Lars is a graduate of Odense University (DK) and has an Executive Education at Harvard Business School. He is also a lecturer on sports events/bidding strategies at several universities across Europe.
Mark the date on your calendar and you can ask Lars questions directly by commenting in the comments section.