The second edition of the Most Attractive Employers in Sport report surveyed more than 1,600 from over 100 countries and asked them a simple question: “If you could choose to work anywhere in sport, where would that be?”. At first, the respondents chose organisations divided into ten categories and, at the end, they indicated one single preferred choice, overall – the “Employer of their Dreams”.
The publication also features rankings of the most attractive employers in sport divided in the following categories: Football Clubs, Sports Teams (other than Football), Sports Teams in the USA, Sports Leagues, Sports Governing Bodies, Event Organisers, Sports Marketing Agencies, Sponsors, Sporting Goods Companies and Sports Tech.
Additionally, the report presents the aspects that candidates rate as most important when deciding where they would like to work.
The survey was conducted from 20 December 2021 to 15 March 2022 and had more than 1,600 respondents, from 111 countries, with 90% having at least a bachelor degree and 63% with postgraduate education, while 79% already work in sport. Detailed demographics data is available in the report.