Dream Big (Sonho Grande): How the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira Acquired Anheuser-Busch, Burger King and Heinz

$ 9.50

Author: Cristiane Correa

Category: Books


Jorge Paulo Lemann, Marcel Telles and Beto Sicupira built, in little more than four decades, the greatest empire in the history of Brazilian capitalism and gained an unprecedented projection on the world stage. In the past five years they have bought no less than three American brands globally: Budweiser, Burger King and Heinz. All this in absolute discretion, striving to stay out of the spotlight. The management formula they developed, followed fervently by their employees, is based on meritocracy, simplicity and an unremitting search for cost reduction. A culture as efficient as it is relentless, where there is no room for mediocre performance. On the other hand, those who bring exceptional results have a chance to become partners in their companies and make a fortune. Dream big is the detailed story behind the scenes of the route of these entrepreneurs from the founding of the Garantia bank in the 1970s to the present day.