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The 2026 report reveals the most desirable employers in sport as voted by professionals worldwide, with detailed breakdowns per category.
The Most Attractive Employers in Sport survey is the leading study of employer brand perception in the global sports industry. Produced by iWorkinSport in partnership with the University of Bath, it surveys sports professionals at every level — from students to senior executives — across the globe.
The 2026 report is based on 1,051 responses from professionals representing 58 nationalities living in 50 countries, and covers 10 categories plus an open-ended Overall ranking.