Johan Cruyff Institute

Johan Cruyff Institute is the academic institution founded by Johan Cruyff more than 20 years ago, with the aim of professionalizing the sports industry by delivering education in football business, sport management, sport marketing and sponsorship, and coaching. We educate the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.


C. Pomaret, 8, 08017 Barcelona, Spain

Mission, Vision and Values

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations.  At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

“In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, our athletes become successful leaders in the world of Sports Management. Who better to serve the best interests of sport than someone who has the heart of an athlete?”

Johan Cruyff, Founder



More than 9.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

Our international presence now represents 5 Johan Cruyff Institute (postgraduate and executive education) and international agents, 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training).

Learning Model

Our study programs have been designed by sport industry professionals enriched by personal experiences from faculty and students. Our programs are distinctive and tailor made for the specific needs of athletes and sports professionals. The powerful learning experience, our students go through, is boosted by our learning model which is:

  • 100% Sports-oriented
  • Student-centered
  • Based on the principle of 'Learning by doing'
  • Flexible, diverse and using the latest technologies
  • Motivational, communicative and participative
  • Adapted to each individual's workload and availability


Our programs are led by sports industry professionals combining teaching, research and professional practice. Through their experience and knowledge, the Johan Cruyff Institute has developed a broad variety of real-life cases, concepts, exercises and study materials for real career development.

Networking & Alumni Cruyff Institute

Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Alumni Cruyff Institute platform’s Networking section provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this ‘League’ will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members support in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.

Career Services


Our Corporate Internship Program is a natural result of the Johan Cruyff Institute’s global network. Internships are enriching learning experiences for both organizations and students. They contribute to the professional development of the organization, and offer students the opportunity to access the world of sports, live the reality of a sports organization and apply the acquired skills and knowledge acquired.

Jobs in Sports

The Johan Cruyff Institute serves as a platform between potential applicants and the sports business sector. Many sports organizations and businesses with job vacancies turn to us when they search for candidates with a ‘sports mentality’.

The Johan Cruyff Institute selects and contacts qualified candidates within its network. We also announce job openings and new projects in sports throughout our channels.


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