Director, Events & Live Experiences (Formula 1)
At Fuse, we connect brands to the things that matter most to people through sport, music, entertainment, gaming and culture. We're looking for an experienced Director, Events & Live Experiences to lead the delivery of world-class Formula 1 partnership programmes, hospitality experiences and live events for a major global client.
This is a senior leadership opportunity for someone with deep Formula 1 expertise, exceptional client management skills and a proven track record delivering premium hospitality and experiential activations on a global scale.
The Role
As Director, you will lead the management of a multinational client's Formula 1 partnership, overseeing strategy, hospitality, guest programmes, ticketing and experiential activations across the F1 calendar. Working closely with senior client stakeholders, Formula 1 rights holders and internal teams, you'll ensure programmes deliver exceptional experiences and measurable business impact.
You'll lead a talented team responsible for creating and delivering best-in-class events, VIP hospitality programmes and brand experiences both at race weekends and beyond the track.
What You'll Be Doing
Acting as the senior day-to-day lead for a major Formula 1 client, building trusted relationships and providing strategic guidance.
Managing relationships with Formula 1, race promoters, hospitality providers, suppliers and agency partners.
Leading the planning and delivery of global hospitality programmes and guest experiences across the F1 calendar.
Overseeing ticketing, guest management, travel, accommodation and executive-level hospitality programmes.
Driving the production and delivery of premium experiential activations, hospitality environments and brand experiences.
Providing leadership and direction to cross-functional delivery teams across multiple workstreams.
Attending international Grand Prix events to oversee flawless on-site execution and problem-solving.
Managing programme budgets, forecasting, financial reconciliation and supplier contracts.
Developing client presentations, post-event reports and strategic recommendations.
Supporting business growth through client retention, organic opportunities and new business pitches.
Leading, mentoring and developing team members while fostering a collaborative, high-performing culture.
What You'll Bring
8+ years' experience in events, hospitality, account management or experiential marketing, ideally within sports marketing or sponsorship agencies.
Strong knowledge of the Formula 1 ecosystem and experience working with F1 partnerships.
Proven experience delivering premium hospitality programmes and large-scale experiential activations.
Expertise managing complex global guest programmes and significant event budgets.
Outstanding client management skills, including experience working with senior executives and C-suite stakeholders.
Exceptional project management, organisational and stakeholder management capabilities.
Commercial awareness and experience identifying growth opportunities within client accounts.
Strong leadership skills with experience managing and developing high-performing teams.
Excellent communication and presentation skills.
A proactive, solutions-focused approach with the ability to thrive in a fast-paced international environment.
Working at Fuse
Fuse is a global sport and entertainment marketing agency powered by Omnicom Media Group. We help brands create meaningful connections through partnerships in sport, music, entertainment, gaming and culture that drive real business results.
With more than 400 people across our global network and an impressive roster of clients including PepsiCo, Vodafone, Chase, Enterprise Rent-A-Car and Google, we're proud of our award-winning work, collaborative culture and industry-leading expertise.
Our Events & Live Experiences team delivers hospitality programmes, ticketing, guest management and experiential activations across some of the world's biggest sporting and cultural properties, including Formula 1, UEFA competitions, Wimbledon and major live entertainment events.
Additional Information
This role is based at our London office near Bankside, with a hybrid working model of three days per week in the office. International travel and attendance at Formula 1 events will be required.
Join us and help shape unforgettable Formula 1 experiences for some of the world's leading brands.