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Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Our team is growing! Reporting to the EMEA Marketing leadership and working closely with Global and Local Sportstyle teams, our future EMEA Sportstyle Marketing & Influence Lead will play a key role in driving Salomon’s Sportstyle expansion across the region.

Your mission is to translate global Sportstyle strategy into locally impactful activations, strengthen our influence ecosystem, and elevate brand desirability across priority EMEA cities. You will act as the bridge between global direction, cultural communities, creators, agencies, and market teams.

Main Responsibilities

Lead EMEA Sportstyle Consumer Insights & Marketing Activations

• Be the regional expert on the EMEA Sportstyle consumer, ensuring all marketing is credible, innovative, and audience relevant.
• Drive the collection, interpretation, and application of consumer insights to inform Sportstyle strategy and regional decision making.
• Translate global direction into locally resonant consumer centric ideas across all touchpoints.
• Gather ground level insights and feed them back to Regional and Global teams to shape long term brand strategy.

Own the Sportstyle Influence Strategy & Implementation

• Cascade and localize global influencer strategies, adapting calendars, seeding plans, and priorities to regional cultural and market needs.
• Manage the regional influencer ecosystem, nurturing relationships, overseeing execution quality, and consolidating KPIs for global reporting.
• Lead the identification, management, and activation of influencers, including events and collaborations with marketing teams.
• Shape and own EMEA influencer marketing strategy alongside country experts, including talent selection, negotiation, and ambassadorship support.
• Develop and govern the Regional Influence Playbook to ensure aligned influence, PR, and social execution across markets.

Serve as Point of Contact for EMEA Sportstyle Activations

• Act as the central coordination hub for Sportstyle activations, supporting and energizing local markets and their energy marketing teams.
• Support regional marketing activation across channels by integrating selected talents into key campaigns.
• Represent and align the EMEA Sportstyle perspective across Global, Regional, and local teams.
• Provide ongoing direction to markets to ensure alignment with seasonal priorities and master plans.

Lead Seasonal Planning & Cross Functional Drumbeat

• Create innovative seasonal plans that translate global strategies into EMEA relevant activations, partnerships, and campaigns.
• Partner with the Key Account Lead to build seasonal narratives, priorities, and activation calendars.
• Support brand launches and collaborations through planning, product seeding, talent targeting, and media amplification.

Lead Regional Sportstyle Marketing

• Represent the Sportstyle brand externally within the industry.
• Contribute to and manage the regional category budget.
• Track, measure, and report on regional activations and performance.
• Select and manage European agencies to ensure best in class execution.

Required Experience

• 8+ years of experience in brand marketing, culture marketing, influence, or PR.
• Strong experience managing multi‑market campaigns (preferably EMEA).
• Proven background in lifestyle, streetwear, sportstyle, fashion or entertainment sectors.
• Strong cultural awareness, deep understanding of Gen Z and sneaker culture.
• Established industry network among creators, agencies, and cultural partners.

Education

• Master’s degree in Marketing, Business, Communications, or related field.

Languages

• English fluency required.
• French is an advantage.

IT Skills

Proficiency in Microsoft 365 (Word, Excel, PowerPoint).

Familiarity with social media, influence tools.

Specific Skills

• Strong strategic thinking and cultural sensitivity.
• Excellent communication and presentation skills.
• Ability to work cross‑functionally with Global, Regional, and Local teams.
• Multitasking and autonomy in fast‑paced environments.
• Strong organizational skills and attention to detail.
• Ability to drive change, challenge the status quo, and build future‑ready plans.

Contract: Full‑time permanent position

Location: Annecy or Paris, France

Travel: Very frequent across EMEA