When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.
Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
PURPOSE OF THE JOB:
The Events Specialist (Sports Events) at Red Bull will develop and execute strategic plans for high-impact sports events, ensuring alignment with the brand's goals and delivering exceptional experiences. They will foster strong relationships with stakeholders, and effectively manage budgets and resources to optimize costs while maintaining high standards. This role requires meticulous criteria, structure, planning, innovative problem-solving, and a focus on seamless event execution and post-event analysis.
The Events Specialist will mainly plan the Events Strategy with the Sprots Manager and lead the day to day operations of the Red bull Events Car and the Supported Events. They must have communication with local , regional and HQ teams around Sports events related topics as well as supporting the Sports Manager in the planning and execution of Own Red Bull events. They will also monitor control the execution of partnerships alongside with the Marketing team.
All the responsibilities we'll trust you with:
PLANNING OF RED BULL SUPPORTED EVENTS
Organize and manage the Red Bull Events Car calendar throughout the year national wide in alignment with the different areas of the company. Decide & priotize which third party events will be supported according to the brand guidelines and priorities. Coordinate with the marketing team the Red Bull Events Car support within own events according to the Marketing calendar. Constant communication with ON & OFF premise teams for Red Bull Events Car support in sales activations or business needs. Travel to relevant events when needed. Negotiate brand positiioning in supported events relevant to the brand's strategy.
EVENTS EXECUTION AND COORDINATION
Support the end-to-end planning and execution of sports events with high professionalism and premium quality, from initial concept development to post-event analysis. Coordinate with cross-functional teams, including marketing, sales and agencies to ensure seamless event delivery. Support the execution of Third Party Events relevant to the brand’s strategy Lead the Events Car Program allowing the brand to get closer to consumers in key playgrounds around the market.
STAKEHOLDER ENGAGEMENT
Build and maintain strong relationships with key stakeholders, including athletes, sponsors, partners, federations, leagues, and community organizations. Negotiate with partners that add value to our events and manage their relation from the negotiation to the end result and reporting. Act as the primary point of contact for all event-related inquiries and communications. Constant communication with local , regional and HQ teams around Sports & events related topics.
LOGISTICS AND RISK MANAGEMENT
Oversee all logistical aspects of event planning, including venue selection, permits, transportation, and on-site management. Develop risk management plans to address potential challenges and ensure the safety and security of all participants and attendees. Support the Sports Manager in the planning and execution of Own Red Bull events Define KPIs Define Calendar & timings Project management Budget Control
BUDGET AND RESOURCE MANAGEMENT
Develop and manage event budgets, ensuring cost-effective use of resources while maintaining high-quality standards. Negotiate contracts with vendors, suppliers, and sponsors to optimize costs and secure favorable terms. Support and control the execution of partnerships alongside with the Marketing team as well as delivering reports.
ATHLETES SUPPORT
Support Sports manager in daily athletes’ affairs and specific projects. Support Sports manager in organising events by taking over defined parts of bigger projects and carrying out small fire events on their own.
Your areas of knowledge and expertise that matter most for this role: