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Senior Brand Manager


Zurich, Zurich, Switzerland



Deadline/Expiry date:

Application Deadline: 31 May 2024

Department: Partnerships & Media

Employment Type: Permanent - Full Time

Location: Zurich


As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.

Join the team and support us on our mission.


These Are Your Key Tasks

  • Defining and driving a forward-looking strategy and roadmap for the FIFA brand, and FIFA tournament related brands, in line with the FIFA vision and relevant marketing missions, under the guidance of the Team Lead Brand
  • Managing the development process of different FIFA brands, with the aim to launch such brand(s) in a timely, structured and effective manner, working collaboratively with all FIFA internal (Functional Areas) and external stakeholders to guarantee correct and consistent brand execution at all touchpoints and across all executions
  • Supporting the implementation of processes for the development, briefing, debriefing and implementation of the relevant and applicable FIFA brands
  • Supporting with specific projects (tournaments and/or corporate events or corporate deliverables) taking ownership and responsibility and working with external stakeholders and internal creative services
  • Implementing the relevant brand strategy, which may be through external agencies and working with various other external stakeholders and several FAs within the FIFA organisation
  • Creating valuable brand propositions, including assets and experiences to deliver towards the needs of a number of stakeholders such as Commercial Partners, Media Rights Licensees, Retail concessionaires and FIFA Licensees
  • Overseeing Brand Development Process from briefing and de-briefing, to sign-off, ensuring the creation of appealing, relevant, compelling and engaging brands that last the test of time
  • Effectively managing the relevant agency (if applicable), ensuring that all the needs of key stakeholders are taken into consideration during the development process
  • Managing the delivery of brand identities and assets (marks, looks and mascots etc.), for all relevant usage (e.g. printed, digital) as well as the delivery of comprehensive brand manuals
  • On final delivery presenting the brand to internal and external stakeholders to ensure full understanding and maximum leverage of the brand potentials
  • Working closely with colleagues from different functional areas to create innovative and state-of -the-art brand launches, as well as brand implementation on location, ensuring all instructions and guidance for brand guardianship and policing is in place


We work hard at FIFA.

We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The Specific Competencies We Require For This Position Are

  • Minimum of 8 years’ experience in a brand, marketing, or other related function, preferable in a Sport, Entertainment or Lifestyle company or agency with proven track record of deliverables
  • Demonstrated experience in leading brand, and or marketing go-to-market /360 launch plans
  • International experience a strong plus
  • Bachelor degree in Business or Marketing
  • Fluent in English, proficiency in any other FIFA language (F / ES / GER) is an asset
  • Proficient in Word / PowerPoint / Excel
  • Knowledge of Adobe Acrobate Suite, is a plus
  • Highly organised and structured
  • Thrives in a fast paced and multiple tasks/ projects environment
  • Innovative and creative mindset
  • Excellent presentation and briefing skills
  • Excellent communication skills
  • Strategic understanding with a goal-oriented and results driven attitude
  • Keen interest in and extensive awareness of youth culture: sport, entertainment, fashion, gaming
  • Clear understanding of the role of brand in a sports and entertainment environment and context
  • Willingness to travel, as required

Perks & Benefits

The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.

Alongside that privilege, we also offer some extra perks and benefits:

  • Health and fitness: Regular football sessions for all abilities, plus on-site gym.
  • Home office: Up to two days of home office per week if work permits and home office allowance for all.
  • Language courses: Offered to all staff to aid personal and professional growth.
  • Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
  • Pension: Flexible pension benefits with generous employer contributions.
  • Relocation assistance: A dedicated team will be on hand to support your relocation.
  • Sustainability: We support all employees using public transport.
  • Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
  • Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.

About FIFA

We are FIFA, the global governing body for football.

Our vision is to make football truly global, diverse and inclusive, for the benefit of the entire world. The last FIFA World Cup in Qatar in 2022 attracted more than 5 billion viewers and the last FIFA Women's World Cup in Australia and New Zealand in 2023 was the greatest-ever FIFA Women's World Cup that inspired millions of girls and women around the globe. The opportunities for growth are exciting.

We are a modern organisation with over 850 passionate employees who are Living Football every day. Our headquarters are based in Zurich, Switzerland, and we have offices in Miami and Paris, plus eleven regional offices from New Zealand to India, Congo, Panama and Paraguay