SailGP is the world’s most exciting racing on-water. The annual, global championship – established in 2018 and now in its third season – features national teams battling in short, intense races at iconic stadium-style venues across the globe.
The high-tech, high-speed action features the sailing's best athletes racing in identical hydrofoiling F50 catamarans, flying at speeds approaching 100 km/h who compete for the sport's top prize money, with US$4.3 million at stake over the season.
SailGP also races for a better future, championing a world powered by nature. In 2020, SailGP set a new standard as the first climate positive sports and entertainment property and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender and racial equity and inclusivity.
SailGP is a global organization with defined values that shape the culture of its diverse team: deliver quality, break boundaries, make an impact, stand together and strike a balance.
The Role:
SailGP is looking for a candidate well versed in the art of social media and with a passion for sports to join its Digital team. Reporting into the Senior Digital Marketing Manager and Snr Digital Editor, the Social Media executive will work closely with the wider team to develop and create engaging social media and editorial content and support the day-to-day delivery of our digital programming across core SailGP platforms.
With several years experience under their belt, the successful candidate will be a motivated team player with the confidence to proactively work on the social media and editorial calendar and in turn collaborate with people across the business to create engaging, fan-first content that aligns with the SailGP growth goals and drives increased fan engagement.
Attributes
- A confident and collaborative team player
- Enthusiasm, energy and determination to achieve results
- Strong communication skills both internally and with external stakeholders
- Idea driven and creative – able to bring social to life in an engaging way to drive fandom
- Awareness and passion for the sports industry and social media landscape
- Excellent knowledge of social media platforms – Instagram and Tiktok are a must with a clear understanding of how to achieve growth through content and trends
- An eye for photography and video content (specifically vertical video)
- Technically proficient – able to learn new tools and platforms quickly
- Numbers and results oriented, motivated to meet and exceed targets
- Strong attention to detail and comfortable in a fast-paced environment
Responsibilities
- Work with the Social Media Manager and Digital Editor to develop, manage and execute integrated media distribution across our digital products
- Develop a detailed understanding of our product and identify opportunities to create engaging content to drive growth
- Work closely with the Digital Editor to highlight relevant opportunities to enhance our editorial content across the website and loyalty program
- Support community growth across SailGP global social media platforms through audience engagement, community management and on-going fan interaction
- Work with the wider digital team to develop fan focused content opportunities and innovative experiences to enhance SailGP’s social, email and web output
- Work alongside the Digital team to ensure growth across all key channels, surfacing key opportunities for additional content where appropriate
- Support the day to day delivery of content for The Dock, our digital loyalty program
- Maintain high standards and deliver a great fan experience through working with the wider team to have a detailed understanding and consideration of the audience journeys involved
- Highlight social opportunities and trends across multi-platforms and leaning into other industry leaders success and how we can replicate
Requirements/Nice to haves
- Experience working with a CMS
- Sports background or passionate about sports
- Basic use of adobe suite (photo and video editing)
- Basic Analytics knowledge - Direct to platform (nice to have)
- Any proficiency in Spanish, French, Danish or German (or any other languages)
Location: London, United Kingdom
SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
