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Organization:

Perry Ellis International

Job:

Marketing Manager

Location:

Miami, Fort Lauderdale Area (On-site), USA

Published:

09-06-2022

Deadline/Expiry date:

09-07-2022

About the job

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands.

The Company, through its wholly owned subsidiaries owns and licenses nationally and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®.

The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

We are currently looking for a Marketing Manager to join our team in Miami, FL! 


Summary

This person will direct and oversee Marketing for select initiatives and brands in Golf & Tennis. This role will design, implement and monitor effective marketing strategies that align with Perry Ellis International business goals.

KEY RESPONSIBILITIES:

  • Direct the strategic creation, development, communications and implementation of assigned Golf & Tennis brands within the marketing budget
  • Plan and recommend marketing strategies to achieve maximum market penetration with retail partners
  • Collaborate with Sales/Design/Graphics, as well as external resources to create an integrated marketing strategy for the brands
  • Participate in the development and implementation of collateral and marketing materials
  • Lead and manage the marketing department on: Retail Marketing, Public Relations and Event Marketing
  • Provide a consistent, fair and situational management style in order to maintain a cohesive department
  • Develop a marketing plan and budget for the brands
  • Develop consistent messaging to various constituents, including press, prospects and existing customers
  • Provide competitive/market research and analysis of market trends and opportunities for presentations.
  • Orchestrate the marketing launch process and manage every component including PR, advertising from implementation to execution
  • Develop, drive, and execute comprehensive marketing programs, including visual directives, sales tools, collateral, newsletter input, advertising, invitations, trade shows, seminars, conferences, and websites for communicating consistent messages externally
  • Develop all marketing department standards, policies and procedures
  • Coordinate and partner with the marketing department in the UK on global brand strategies. 


Supervisory Responsibilities

May recruits, interviews, hires, motivates and evaluates direct reports. Builds, leads, develops, and mentors the marketing team in its growth and development in both creative and managerial roles.


Skills, Knowledge And Abilities

  • Demonstrated experience designing and implementing successful global marketing campaigns
  • Strong leadership and communication skills
  • Strong analytical and project management skills
  • Strategic mindset, with ability to make difficult decisions
  • Creative and innovative
  • Customer-centric with ability to identify and meet customer needs
  • Proficient with Google Drive/Applications or related software.
  • Excellent verbal and written communication skills.
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Ability to prioritize tasks and to delegate them when appropriate.
  • Ability to function well in a high-paced and at times stressful environment. 


Minimum Requirements

  • Bachelor’s Degree in Marketing, Advertising, Communications or related field; MA/MBA preferred
  • 10+ years of proven work experience as a Marketing Manager or similar role
  • Demonstrated experience in sports marketing background a must
  • Be a sports enthusiast


For more information and to apply, follow the link.

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