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Organization:

PGA of America

Job:

Sales & Marketing Lead - 2024 PGA Championship

Location:

Louisville, KY (On-site), USA

Published:

09-06-2022

Deadline/Expiry date:

09-07-2022

About the job

Responsible for ensuring the Championship achieves its corporate hospitality and ticket sales revenue, quality of service, and profitability objectives established by the PGA of America and Host Club.

Lead the fulfillment of ticket sales, marketing, and promotional strategy for the Championship, while working closely with the Championship local/regional Media/Public Relations agency of record.

Assist with Club and Community relations where requested by Championship Director.

In addition, this position assists the Championship Sales Committee and Corporate Hospitality Sales/Service Staff in the direct sales and servicing of Corporate Hospitality packages and other Championship assets.


RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):

Develop and implement marketing and promotions campaigns, along with the Championship Director, Championship Marketing Operations Lead and/or PGA contracted marketing agencies, to enhance Championship sales and overall multi-channel marketing strategies.

Work with Creative Services to manage the fulfillment of all channel marketing assets for the Championship.

Liaise with local organizations such as the local PGA Section, local Convention & Visitors Bureau, and various other organizations to create and activate approved sales initiatives and promotional campaigns.

Development and activation of approved local corporate partnerships to grow both quality and quantity of ticketing database, and ultimately sales from it.

Direct and assist in engaged communication to Corporate Hospitality/Ticket Holders on e-newsletters and other communications to keep guests completely informed on all aspects of the event including procedures, event schedules, spectator information, and on-site amenities.

Assist in the strategy development and implementation on a local level approved social media efforts for the Championship.

Manage local and regional media relations efforts in conjunction with the Championship Director and PGA Communications/Media Relations team.

Assist in the day-to-day reporting of the championship ticketing system for tracking up-to-date ticket orders.

Maintain and provide Championship Director with regular updates on all multi-channel marketing plans, activations, ticket sales, etc.

Work with the Championship Director to achieve the Championship’s revenue goals and to ensure that all multi-channel marketing and sales spending limits are not exceeded.


In conjunction with the Corporate Hospitality Sales staff

Maintain and formulate a comprehensive up to date client database within Salesforce with a substantial number of quality corporate hospitality leads that have an adequate level of interest and the financial wherewithal to consider purchasing a corporate hospitality package.


In conjunction with the Corporate Hospitality Sales staff

Identify companies in the local and regional market who are possible new clients.

Maintain in Salesforce all assigned corporate clients and significant prospects, including documentation of correspondence provided to or received from such prospects.

Assist the Corporate Hospitality Sales/Services staff with all steps in the sales and services process by coordinating production of sales collateral, sending mass mailings to potential and current customers, sending/receiving letters of intent, contracts, collecting payments, sending gifts and invitations, etc.

Serve as the primary administrative on-site contact for all ticket purchasers and assigned corporate clients.

Respond to consumer inquiries and requests for assistance.


Answer day-to-day operational and administrative questions.

Make sales appointments with corporate prospects, including setting up sales calls and mailing correspondence and sales materials. Respond to public inquiries and requests for information and offer course tours.

Maintain regular contact with all assigned corporate clients, based upon their individual needs. Coordinate and support all on-site corporate hospitality special events (i.e. Corporate Hospitality Launch, Corporate Cup, and Ticket Distribution).

Work closely with various staff at PGA Frisco/Florida, (Ticket Center, Integrated Marketing, PGA Interactive, Promotions, Media, etc.) in order to ensure compliance with PGA guidelines.

Work in conjunction with the Corporate Hospitality Sales/Service Staff to prepare for Championship week, work with outside vendors and staff to determine materials/equipment needed; necessary signage; order office supplies; organize and schedule venue inspections with clients; delivery of Championship Journals, brochures and information to each venue around the course; coordinate hospitality staff and volunteers.

Provide Championship Director with regular updates on pending and completed sales.

Work with the Championship Director to complete weekly and monthly tasks on a timely basis.

Assist the Corporate Hospitality Sales Staff in supporting the Championship Sales Committee, by attending meetings, assisting in the preparation of agendas, notifying committee members of meeting dates/times, reserving space and refreshments for meetings, following up with committee members on clients they have contacted, etc.

Help establish, maintain, and foster Club and Community relations, specifically while the Championship Director is off-site.

Assist with preparing, monitoring and administering an annual sales budget, while following all financial policies established by The PGA of America (i.e., purchase requisition, purchase orders, check requests, bid proposals, etc.).

Assist in the recruitment and management of Corporate Hospitality Assistants / Interns

Represent the Championship in a professional and knowledgeable manner when networking, making hospitality presentations, etc.


SHARED VALUES:

Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values, challenges and opportunities you are experiencing.


SUPERVISION:

No supervisory responsibility. Oversight of Intern(s) during Championship weeks.


FINANCIAL RESPONSIBILITY:

Assist with the development of the annual sales budget.


EDUCATION AND EXPERIENCE:

Bachelor’s degree (B.A.) in sports marketing, business or hospitality management or related major.

Four years sales and marketing experience. Must be comfortable with customer interaction with CEO’s, Marketing Directors and Event Planners for local, national and international companies


SKILLS, KNOWLEDGE AND ABILITIES:

Job Knowledge/Technology:

Must have knowledge of sales management techniques. Knowledge of the golf industry is preferred. Knowledge of Google Workspace.

Ability to identify and execute sales and marketing strategies and activities. Ability to monitor client needs and take appropriate action. Ability to foster strong relationships and build a sense of team commitment. Ability to set targets, design growth plans and capture new business. Ability to utilize an awareness of industry marketing and ever-changing corporate hospitality and entertainment trends. Ability to represent the Championship in a professional and knowledgeable manner when networking, making hospitality presentations, etc. 

Ability to travel up to 15% of the tune, Ability to stand for extended periods (6+ hours per day). Ability to work overtime, including weekends (sometimes up to 15 hours a day).


This position is not eligible for immigration sponsorship.


Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.


PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.


For more information and to apply, follow the link.

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