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Organization:

Nike

Job:

Manager, Consumer Direct Marketing – Women's

Location:

Beaverton, OR, USA

Published:

10-05-2022

Deadline/Expiry date:

31-05-2022

About the job

We’re looking for a Manager to join the Women’s team in Global Consumer Direct Marketing at Nike World Headquarters in Beaverton, Oregon.

This role is focused on Team & Organized Sports, including the sport dimensions of Basketball & Global Football, with the potential to flex across other sport dimensions (e.g., running, fitness, yoga, dance etc.) based on seasonal priorities. You will help define and drive the marketing plan against priority seasonal initiatives across the full ecosystem of paid, owned and earned channels inclusive of direct digital, retail and connected partners and new paid media partnerships.

As part of the Consumer Direct Marketing Women’s team, you will support the definition of the Strategy (outcomes and member journey across the ecosystem), Offers (“what” is being marketed in each campaign) and scope based on budget to achieve specific brand engagement and business outcomes on behalf of the Women’s business and in service to the athlete*.

The ideal candidate will have deep knowledge and connection to the culture and sport of Basketball and /or Global Football, including key sport moments (e.g., World Cup, Champions League, WNMA, Final Four, Olympics etc.) and a strong understanding of the women consumer and how she engages with the brand inside and outside of Nike channels, as well as a passion and commitment for increasing gender equity through sport.


What you will work on

Our mission is to Bring Inspiration & Innovation to Every Athlete* in the world. Our vision is to Make Sport* a Daily Habit. And our objective is Gender Equity in Sport and equal access to equal benefits of sport.

In this role, you will create, drive and manage end-to-end marketing content & journey briefs and program for the athlete*, building marketing plans around the unique needs of women consumers to build a resilient love of sport for her and enhance awareness & progress towards Nike’s Gender in Sports Commitments.

You’ll partner with Women’s Brand Management and Brand Defining, Purpose, Athletes to translate brand concepts into marketing strategy and drive integrated marketing plans broad of marketing strategy, consumer journeys and execution planning across direct digital, retail and connected partners and new paid media partnerships.

You will then work cross-functionally to bring integrated marketing plans to life partnering with the Consumer Direct Creative Studio, Consumer Science & Insights for analytics and measurement and Geos to meet adoption and publishing KPIs across strategy and content.


Who you will work with

We’re a diverse, broad, innovative, and hard-working team. In this role, you’ll report to the Director, Consumer Direct Marketing - Women’s.

You’ll work alongside the Women’s Consumer Direct Marketing team building seasonal briefs in partnership with the Nike Consumer Construct on behalf of the Women’s business and in service of our Geography teams and the athlete*.
You will also collaborate and partner with the following key internal and external partners:
  • Women’s Global Brand Management
  • Global Brand Defining, Athletes & Purpose
  • Consumer Direct Creative Studio
  • Global Consumer Science & Insights and Marketing Science
  • North America, APLA, Greater China and EMEA Geographies


What you will bring 

You will bring a desire to be part of a fast-paced, high energy, skilled team of marketers who have a passion for sport and crafting meaningful connections between consumers and the Nike brand.


You have a strong understanding of digital marketing/storytelling and the women consumer.
  • BA/BS Degree in Business, Marketing or Communications, or equivalent combination of education, experience and training
  • 5+ years of shown experience in Digital Marketing
  • Passion for Basketball, Global Football and/or increasing gender equity and participation for women in sport
  • Experience driving coordinated marketing at a global, geo and/or city level
  • Strong understanding of full funnel marketing strategies & tactics across key channels including apps, email, .com, paid media, retail & social
  • Ability to influence functional teams and lead large cross-functional projects
  • Strong analytical skills and proven capability to use data to drive business & marketing decisions
  • Excellent written and verbal communication skills


For more information and to apply, follow the link.

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