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Organization:

On

Job:

Head of Commercial Strategy and Excellence

Location:

Shanghai, China

Published:

21-05-2026

Deadline/Expiry date:

31-05-2026

About the job

In short As the Head of Commercial Strategy and Excellence for APAC, you are the architect of On’s regional growth roadmap. By integrating high-level commercial strategy, robust commercial excellence, and deep customer insights, you empower the APAC region to outpace the market and deliver a premium, data-driven brand experience. You lead a multi-disciplinary team to translate global ambitions into regional excellence, ensuring our commercial operations are scalable, our teams are equipped to win, and our decisions are rooted in a profound understanding of the APAC consumer.

Your mission Strategic Commercial Partnership

  • Define and drive the long-term strategy for the APAC region, including new markets or business category expansion planning, and ensuring channel and functional collaboration to ensure long term premium growth
  • Collaborate with APAC Management team to steer regional strategies and execution and manage important meetings to ensure timely discussions and risk identification
  • Orchestrate the annual and seasonal commercial strategic cycles, collaborate with our finance and planning teams to ensure alignment between financial targets, inventory requirements, and marketing investments
  • Facilitate communication and decision making across regional and global teams
  • Drive important regional leadership meetings such as QBRs, ELG, townhalls, global visits, etc.


Go-to-Market Planning and Process
  • Drive the go-to-market process including orchestrating key events such as commercial briefing, product launch updates, regional sales meetings to ensure smooth landing and communication
  • Work closely with regional Marketing and Merchandising and Commercial Directors to synchronize go-to-market strategies and product-led growth.


Commercial Operations & Excellence
  • Build and oversee the APAC commercial enablement function, providing the sales, digital and retail teams with the tools, training, and processes required to deliver world-class performance.
  • Standardize commercial operations practices across the region to drive efficiency and transparency in the pipeline
  • Lead the adoption of global commercial technologies, ensuring they are localized and utilized to maximize regional sales impact.


Customer Insights
  • Evaluate market dynamics and competitive landscapes across diverse APAC territories to adapt commercial tactics and protect brand positioning. Establish a robust customer insights engine that distills complex consumer behavior and market trends into actionable commercial strategies for the APAC region working alongside Marketing & commercial analytics
  • Direct the regional counterparts to ensure high-quality commercial intelligence is accessible to key decision-makers.
  • Leverage consumer research and commercial analytics to influence product merchandising and marketing investments, ensuring they resonate with the regional consumer base.


Leadership & People Development
  • Lead and inspire a high-performing team across strategy, enablement, and insights, fostering a culture of high-performance, ownership, and continuous learning.
  • Champion a collaborative environment that bridges the gap between regional execution and global strategy.
  • Develop talent within the function, ensuring a strong succession pipeline and a diverse representation of skills and perspectives.


Your story
  • You are a senior leader with 10+ years of experience in a commercial strategy role
  • A conscious leader with the vision required to manage a team, you inspire the trust and respect of everyone around you - you have at least 6 years of experience building and managing high-performing teams
  • You understand product, customer, channel, and marketing and how to make them all work together
  • You bring strong experience working across DTC retail, Ecom, and wholesale partnerships
  • You are comfortable working across multiple functions and bringing senior leaders along the journey with you
  • Proven expertise in building and overseeing commercial enablement functions, with a track record of providing sales, digital, and retail teams with high-impact tools, training, and standardized processes.


What We Offer On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

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