About Us
Six Nations Rugby Ltd (SNRL) is the official organising body of the annual men’s, women’s and U20s Six Nations Championships and the Summer and Autumn International Series (SNS/ANS). SNRL is also a co-owner of the new Nations Cup competition, shared with SANZAAR, which will be played on a biannual basis from 2026.
Working in partnership with its member unions and national federations in England (RFU), France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU), SNRL has responsibility for the commercialisation of centralised media and commercial rights and for the promotion and operation of the globally renowned Six Nations Championships, SNS/ANS, Nations Cup from 2026 and other development competitions.
The Six Nations Championship is the world’s oldest and greatest annual international rugby tournament which dates back to 1883. It consists of three highly competitive annual championships across men’s, women’s and U20s rugby. The media rights and agreed commercial rights of the SNS & ANS are also centralised, with SNRL now supporting the marketing and growth of all home-based internationals for all six unions.
SNRL is committed to promoting diversity, equity and inclusion throughout the organisation. As such, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender assignment, religion or belief, marital status or pregnancy or maternity/paternity.
About the role
As a Senior Marketing Manager at Six Nations Rugby, you’ll be a key driver of marketing strategy and execution, partner deliverables, brand campaigns, and Championship engagement across its iconic men’s, women’s, U20s tournaments and Autumn Nations Series (And Nations Cup). Reporting to the Head of Marketing, you’ll lead the ideation and delivery of campaigns that amplify the global presence of Six Nations Rugby and our competitions, deepen fan engagement, drive conversation and support commercial objectives.
As a Senior Marketing manager, you will:
· Strategic Campaign Leadership
Develop, own and implement integrated marketing campaigns to elevate the Six Nations brand and drive fan growth, commercial opportunities and activation.
· Partner deliverables
Work hand-in-hand with our partnerships team to help ideate, coordinate and deliver commercial contracts for our partners. Regular reporting and stakeholder management required.
· Brand & Content Storytelling
Shape compelling narratives around the Championships, using rich storytelling to engage diverse markets and resonate with both core and new audiences.
· Cross‑Functional Collaboration
Coordinate closely with Commercial, Communications, Content, Insights, Brand, and Rugby teams to ensure alignment across campaigns and messaging
· Stakeholder Management
Interface with the six National Union marketing teams (England, France, Ireland, Italy, Scotland, Wales), broadcasters, sponsors, and media partners to ensure coherent marketing activity across territories and helping them achieve their goals.
· Marketing Analytics & Insight
Track and evaluate campaign performance using clear KPIs, ROI insight, and audience data to inform strategic refinement and demonstrate impact.
· Event & Activation Support
Work alongside teams on partner activations, launch events, matchday marketing, and fan engagement initiatives.
· Agency Oversight & Briefing
Manage agency relationships - brief creative and media partners, oversee project delivery, budgets, and timelines.
· Reputation Management Support
Collaborate with Communications colleagues to ensure consistent messaging, especially during live tournament periods or rapidly evolving situations.
The candidate we are looking for can demonstrate:
· Proven Experience in Sports Marketing
A strong track record of developing and executing multi-channel marketing campaigns in a high-profile sports environment, ideally with international scope.
· Strategic Thinking with Creative Execution
The ability to combine audience insight and brand strategy with innovative, engaging campaign ideas that cut through and deliver results.
· Commercial Acumen
A clear understanding of the relationship between marketing and commercial growth, with experience supporting sponsorship, broadcast, and ticketing objectives.
· Exceptional Stakeholder Management
Confidence working with senior internal stakeholders, agency partners, commercial sponsors, broadcasters, and the six National Unions, ensuring alignment and collaboration.
· Data-Driven Decision Making
A performance mindset, with a clear grasp of how to use data, analytics, and fan insights to optimise campaign effectiveness and report measurable impact.
· Strong Project & Campaign Leadership
Demonstrable experience leading complex marketing projects from concept to execution - on time, on brand, and on budget.
· Fan-First Approach
An understanding of modern sports fan behaviour, media consumption habits, and how to create meaningful engagement and conversation across both digital and live environments.
· Outstanding Communication Skills
Excellent written and verbal skills with the ability to shape compelling narratives and present ideas confidently to internal and external audiences.
· Team Leadership & Collaboration
A collaborative and inclusive leadership style that motivates teams, encourages innovation, and fosters a high-performance culture.
· Passion for Rugby and Sport
A deep appreciation for the values, heritage, and global potential of rugby union - and the ambition to grow the game across all levels and audiences.
These are the core competencies we’re looking for:
Courage
Can deliver a project or initiative at the highest-level demonstrating excellence promoting both organisational and personal reputation
Solidarity
Can build relationships with stakeholders especially overcoming difficult conversations or challenging situations
Inclusivity
Can demonstrate consideration to promoting strong EDI strategies
Integrity
Has the ability to work collaboratively with respect, professionalism and unity.
Creativity
Be innovative, has taken measured risks or shown creative thinking and problem solving irrespective of whether it was a success or implemented