Course Name:

University Master's Degree in Sports Management from the Universitat Autònoma de Barcelona


Johan Cruyff Institute


In the facilities of the Universitat Autònoma de Barcelona (UAB) / Fundació Univesitat Auntòma de Barcelona (FUAB) and/or Johan Cruyff Institute


EUR 11,010.00


  • Master's
  • From Tuesday to Friday - 3.20 PM. to 8 PM. (also some Mondays)
  • 10 months
  • September 2023
  • On Campus
  • Spanish


Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate to jointly deliver the University Master’s Degree in Sports Management linked to the Faculty of Economics and Business of the UAB. In the 2019 edition of the Times Higher Education World University Rankings, the UAB is the second Spanish university, occupying position 145 in the world ranking. In Europe, the UAB ranks among the Top 100 (63th position).

The University Master’s Degree in Sports Management is a 10-month program that examines the most important aspects of management applied to sport. Classes from expert faculty members, who are closely linked to the sports sector, are combined with master classes with exclusive speakers from the world of sport administration and management, outdoor visits (field trips) and study trips that will enrich the experience you’ll have with your classmates and, broaden your network of contacts in the world of sport.


The main objective of the University Master’s Degree in Sports Management is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.

LEARNING OUTCOMESUpon the completion of the program, you will be able to:

  • -Understand and apply the strategic and global vision of the sports industry from a business perspective.
  • -Create market opportunities in sports organizations.
  • -Use innovative sports marketing practices and effectively execute branding and sponsorship strategies.
  • -Lead professional teams and obtain the best results.
  • -Interpret finances and create strategies to finance new projects and companies.
  • -Optimize the management of sports facilities and events.


The University Master’s Degree in Sports Management is right for you, if:

  • You’re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.
  • You’re working in a business environment and want to specialize in the sports industry.
  • You wish to complete your education with a Master specializing in the administration and management of sports.
  • You’re a working professional who wishes to focus on a career in the sports industry.

People who have completed this Master are currently working in the areas of:

  • Sports Competition (professional sports teams and event organizers).
  • Governance (sports federations and associations).
  • Sports Facilities and Events (championship organizers, sports clubs).
  • Community Sports (foundations, government, municipalities).
  • Sports Consulting (private business initiatives).
  • Marketing and Sponsorship (private and public companies).

ACCESSTo access this master’s program applicants are required to hold an official Spanish university degree or other degree issued by a higher education institution of the European Higher Education Area, or other non-EU institution, that entitles access in the issuing country to attend a master’s program.

ADMISSION REQUIREMENTSThe requirements for admission are:

  • An official university degree or its international equivalent. * Degree qualification and academic certificates issued by institutions in countries outside the EU must be official documents issued by the competent authorities and legalized via diplomatic channels or, where necessary, via the Hague Apostille.
  • A level of Spanish corresponding to the CEFR B2 level is required.
  • All candidates who cannot accredit an official university degree in Business Administration and Management, Economics, Marketing, Tourism or equivalents are required to take an entrance exam for the master’s degree.
  • Depending on the results obtained in the entrance exam, the student may be required to take extra courses in order to access the Master’s Degree.

* Depending on your degree you may be asked to take complementary courses as a prerequisite for admission (4 ECTS each one).

  • Certified photocopy of the official university degree necessary for admission to Master, or photocopy of the degree along with the original.In the case the Hague Apostille will be necessary, it should clearly appear on the certified photocopy.
  • Certified photocopy of university transcript, or photocopy of transcript along with official transcript.
  • ID Photocopy.
  • 2 passport photos.
  • Registration form completed for the Official Masters Degree in Sport Management.

SELECTION CRITERIAIn the candidate selection procedure (max 5 points) the following evaluation criteria will be applied:

  • Suitability of the candidate’s profile to the objectives and contents of the program (up to 2.5 points). The assessment of the suitability of the candidate’s profile will be made based on the result obtained in the entrance test (if necessary) and a presentation letter of a maximum length of two pages in which the candidate will present their qualifications to the Master’s profile and professional objectives.
  • Academic record: it will be valued in accordance with the regulations for the assessment of academic records of the UAB (up to 1.5 points).
  • Professional experience: professional experience will be valued positively, especially if this experience has been obtained in the field of Sports Management. (up to 1 point) (up to 0.5 points)
  • The content of two letters of recommendation (0.5 points). A letter from a university professor and another letter from a professional field will be especially valued.

APPLICATION PROCESSPre-enrollment is done through the website of the Autonomous University of Barcelona (UAB), by clicking on this link PRE-ENROLLMENT or the button on the top right of this page. Once on the UAB site, you will be explained all the steps you must follow to complete your enrollment. The last step to complete your enrollment will be in person at the registrar’s office of the Johan Cruyff Institute. If you are unable to attend, we will ask you to send us all the necessary documentation to complete the enrollment process for you.