Learning

INTRODUCTION

The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as on the great experience of the Johan Cruyff Institute in sport management education.

Classes are delivered at Camp Nou and Johan Cruyff Institute, among other locations.

OBJECTIVES 

The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.

LEARNING OUTCOMES

●      Understand the core theories that drive the football business and its organizational behavior and the existing interconnections between different players.

●      Expand the necessary set of skills for managing clubs and other football related organizations in line with their stakeholder framework.
●      Enhance the critical perception of the trends of the business and visualize the future developments of the football industry.
●      Develop your leadership skills in order to improve the positive impact in the entire football environment.