Learning

Introduction

Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate to jointly deliver the Official Master’s Degree in Sport Management linked to the Faculty of Economics and Business of the UAB. The Universitat Autònoma de Barcelona was ranked the best Spanish university in the 2016-17 edition of the Times Higher Education World University Rankings, occupying position 163 in the world ranking.

The Official Master’s Degree in Sport Management is a 11-month program that examines the most important aspects of management applied to sport.

Objectives

The main objective of the Official Master’s Degree in Sport Management is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.

Learning Outcomes

Upon the completion of the program, you will be able to:

●      Understand and apply strategic, global and objective vision to the sport industry from a business perspective.

●      Create new market opportunities by applying an entrepreneurial spirit and a culture geared towards innovation in sport organizations.
●      Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution.
●      Detect the key factors to lead professional teams and obtain the best results.
●      Interpret the financial statements of a sport organization and create financial strategies for new products and businesses.
●      Optimize the management of a sport facility and sport event.