Location:
Online
Price:
£269, Student price of £99
Info:
- No certification
- On-Demand
- 1-4 weeks
- On-Demand
- Online
- English
The Economics of Sport is changing with increased investment on a global scale by, and with several different stakeholders. Revenue is a key driver and the course will explore how theory and real life examples drive this change.
The Economics of Sport is founded in basic theory of supply and demand. The course, led by Professor Rob Wilson, Academic Director at InSport Education, will apply theory to real life cases within the industry, where the globalisation and growth of sport as a business and an increased focus on revenue generation, has led to the commercialisation of all areas of sport
from the grassroots up.
The eight-module Economics of Sport course will lead with a broad overview of the economics and finance of sport. The remaining eight modules will be a combination of single speaker and panel sessions from thought leaders in the field, designed to deliver specific learning outcomes. The topics will include sport investment, comparing US and European models, new competition formats, future of fan engagement and more.
Course Overview
Introduction to the Economics of Sport. Professor Rob Wilson, Academic Director, InSport Education
Module 1: The sports market proposition. Dan Plumley, Sport Finance lecturer, Sheffield University
Module 2: The US v Europe; modelling the global heavyweights. Kevin Kane, Senior Direct Client Strategy, NAVIGATE
Module 3: Show me the money! Ben Peppi, Head of Sport at Barn Door UK & JMW Solicitors LLP
Module 4: Investment leverage. Sport as an attractive investment proposition. Shubham Gandhi, Assistant Manager, BDO
Module 5: Time to get away; the rise of breakaway competitions. Tim Wigmore, Daily Telegraph Sportswriter
Module 6: The new kid on the block; new competitions, new formats. Rob Hillman, Director of Operations, The England and Wales Cricket Board and Barney Barnett, VP Partnership Management, LIV Golf
Module 7: What’s that coming over the hill? Esports is speeding up. Patrick Collins, Founder of Leapfox Consulting, and Former Head of Commercial at Excel Esports
Module 8: Module 8: Be more than a fan; fan tokens and engagement. James Newman, Chief Corporate Affairs Officer, Chilliz, Socios
Summary of The Economics of Sport. Professor Rob Wilson, Academic Director, InSport Education