Join us on Thursday, October 1st at 6pm (CET) for a brand-new episode of the iWorkinSport LIVE Interview series.
In this episode, we will talk with Misha Sher, Global Vice President, Sport & Entertainment at Mediacom (WPP Group).
Industry veteran with over 15 years’ experience, Misha has advised and worked alongside some of the most admired global brands, events, properties, and talent in creating innovate partnerships that truly harness the power of sport and entertainment. He has advised on strategic direction, negotiation and execution of more than £1B in partnerships across sport and entertainment in more than 40 markets.
Misha has represented interests of global sporting icons, such as Pelé, while also advising brands such as Coca-Cola, American Airlines, Sony, Allianz, Toyota, Liverpool FC and many others. He has been at the forefront of WPP’s involvement with eSports, advising several WPP clients on investment strategy as well as working with league operator Gfinity and David Beckham backed Guild Esports, which will be the first franchise to list on London Stock Exchange.
Misha is a published author, a lecturer at leading MBA programmes and his opinions are regularly featured in leading media outlets including New York Times, Wall Street Journal, BBC, CNN, Fortune and many more.
Do you want to work with marketing and sponsorship?
Wanna know what it’s like to work with global brands in sport?
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