Featured Job

JOB TITLE: Brand Experience Manager

DEPARTMENT: Fan Engagement - Marketing

REPORTING TO: Global Fan Experience Lead

DIRECT REPORTS: None

LOCATION: Main Location: Stamford Bridge, Kingsmeadow

CONTRACT: Casual

PLAY YOUR PART (Main Responsibilities):

Planning and executing full fan experience on match days at Stamford Bridge & Kingsmeadow, being the lead contact and decision maker, including but not limited to:

• Driving ideas and innovation to enhance the matchday experience, committed to improving process and experience.
• All club activation pre-match and in bowl (incl. half-time, full time)
• Work closely with the Partnerships team to deliver contractual matchday rights
• Management of matchday event agency, suppliers and .
• Music strategy for in bowl
• Manage allocated budget, presenting new ideas an innovation for sign off.
• Communicate the schedule of activity to senior management ahead of every match day and event
• Develop with the agreement of the Head of Matchday safety a planning structure, and implement operational plans/procedures for match days and event days
• Review & optimise all processes to align on-pitch and in-bowl activations with big screen content at every game, ensuring brand consistency.
• Align with Matchday Safety weekly to keep Operations team informed of all fan experience activity at upcoming games, agreeing how these fit within wider business plan.
• To play an active role in debrief sessions for continuous growth and drive best practise.
• To be the main department contact with UEFA, Premier League and The FA ensuring required permissions are granted and seamless matchday activation delivery.
• Being agile to working environment with changing regulations, and updating all stakeholders regarding fan experience activity regularly
• To plan and execute all competition semi-finals and finals as required.

On-the-ground Activation

• Managing full fan experience activity on event days, liaising with account lead from agency including the big screen gallery operation.
• Organise and oversee rehearsal/sound checks, briefings and all additional activations
• Maintain clear lines of communication between Marketing, Chelsea Studios, AV, Operations, Facilities, Matchday Safety, our agency and senior management on event days
• Ensure the successful co-ordination and staging of all fan experience events, maintaining a consistent, professional, first-class service at all times
• Work within the match day command structure as a key contact and work closely with the Head of Matchday’s operating team on event days
• Collate and circulate summary of fan experience events to key internal staff after every matchday, with quality control checks on all fan experience activity at every game

Fan Events & Global Tours

• Setting best-in-class infrastructure, and aligning with all relevant internal stakeholders for:
• Pre-season tour (Men and Women First Teams)
• Fan Events (e.g. Open Training, Player Signing)
• Events in international markets (e.g. Supporters Club events)

DO THE RIGHT THING (Our Expectations):

• To demonstrate and live by the club’s values; Here to Win, Be Brave, Do the Right Thing, Play Your Part, Many Teams, One Club and Proud to Be Chelsea
• To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
• To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels
• To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead.
• To report any misconduct or suspected misconduct to the HR Department.

• Robust documentation all of processes & procedures created and adhered to for event days at Stamford Bridge and Kingsmeadow
• Strategy set and executed successfully for all cultural activations e.g. Remembrance Day, Rainbow Laces, Chinese New Year, Partnership Activations etc.

On-the-ground Activation:

• Successful delivery of full fan experience at Stamford Bridge at every game
• Manage team to implement a scalable, effective fan experience at Kingsmeadow
• Fan Events & Global Tours:
• Provide support for delivering all fan events domestically and internationally

• commitment to working weekends & evenings – in line with the fixture schedule, the duties of the post require weekend and evening work to meet the needs of the agreed programme of events
• Sporting or entertainment tech & AV knowledge alongside creative & production experience
• 4-5 years’ experience in fan event management, ideally at a sports or entertainment arena.
• Demonstrable experience in managing and resolving issues in live event environments.
• Experience in the supervision, administration and organisation of events
• Evidence of multitasking and ability to manage a number of activities at the same time
• Experience of managing people, leading teams and specifically managing external agencies to deliver results in line with business strategy
• Strong organisational skills
• A passion for live sporting events with a close eye on industry trends
• Strong team working skills
• Computer literate with experience using excel, word, databases and PowerPoint

• Experience in managing large, high-profile events e.g. sports grounds, music arenas
• Safeguarding certification
• Events management degree or similar

Chelsea FC and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.